With the digital transformation boom accelerated by the pandemic, multiple studies have shown that consumer behavior has changed towards the use of digital channels. 67% of the respondents from a consumer survey conducted by Nuance Enterprise said they prefer self-service experiences over in-person interactions, that’s why component suppliers must adapt to these disruptive changes and come up with better ways to engage with customers and grow their design-in influence digitally.
Even before the pandemic, the trend of the new generations was to “Google” the information and purchase from online retailers. So you might wonder how to better engage with your customers to thrive in the digital space. Here are some tips:
1. Be empathetic by providing your customers with everything they need
Our nature as human beings is to choose services that make our lives easier. By digitizing your product catalog, you’d be able to offer more relevant information so that your customers choose your products over your competitors’. But how exactly do you do this?
A simple way to do it is by adding more interactive content such as CAD models on your website. CAD models are a good resource for engineers as they ease the use of your components in their final products.
Studies show that 50% of engineers’ time can be spent sourcing and managing data for component models. By adding this content to your site, you’d be able to speed up their design process and drive more loyalty.
SnapEDA offers a CAD viewer that displays symbols, footprints, and 3D models. Engineers can examine and interact with the CAD models by rotating the 3D models to see the form factor or hovering over pins to see relevant details.
2. Expand your reach via alternative channels
Creating awareness of your products across the industry can help you drive more sales and build a strong presence of your business in the market. Just like we buy a specific cellphone brand over another competitor’s because we saw an ad on TV, engineers will also be reminded of your brand and include your products in their designs if every time they search for a component, your products are everywhere.
SnapEDA has built an ecosystem of over 30 new distribution channels, including electronic component distributors, printed circuit board (PCB) tool makers, and engineering media sites to connect suppliers with millions of engineers worldwide.
This network propagates manufacturers' CAD models through leading platforms like Digi-Key, Mouser, Cadence, Autodesk Fusion 360, and more. This will give suppliers unprecedented visibility of their products across the industry. Some of the main benefits of being part of the network include:
• Increase customer loyalty and engagement: Studies have shown that customers are loyal to a company when their problems or pain points are solved. By facilitating digital models for your parts everywhere, you’d be able to boost productivity for even more engineers, which will drive more loyalty.
• Increase sales: CAD model downloads are a leading indicator of future purchases. According to our 2020 annual survey, 80% of engineers who download the manufacturing files for a component end up purchasing the product. So by expanding your products across the Syndication Network, you will be able to grow your design wins.
• Gain high-targeted leads: By being part of the network, you will have free access to place the SnapEDA CAD Viewer on your website. This will help you improve your SEO and traffic as well as collect high-quality leads thanks to our gated content.
The SnapEDA Syndication Network includes Digi-Key, Autodesk Fusion360, RS Components DesignSpark, Cadence, Mouser, Zuken eCADSTAR, Distrelec, Online Components, Master Electronics, Octopart, DipTrace, Proteus, TraceParts, IHS Markit, PartsBox, Semikart, Devicemart, ExpressPCB, TARGET 3001!, Cadenas, Electronics Lab, Seeed Studio, Inventhub, OEM Secrets, Cofactr, Sourceability, Endeavor Business Media and PCBWay. Engineers can also auto-import CAD models with SnapEDA plugins for Altium, KiCad, EAGLE, and PCB123.
3. Gather insights on your customers' behavior for better product strategy planning.
To thrive in the digital space, you might be subjected to constant change by adapting your product strategy to your customers' needs. By gathering insights into your users' behavior, you’d be able to make better decisions. At SnapEDA, we help component suppliers track the usage of their products better thanks to the SnapEDA free analytics dashboard. With this tool, you will have a better understanding of the traction of your products for better forecasting based on CAD model demand. You can learn more about the analytics dashboard here.
How to subscribe to the SnapEDA Syndication Network?
If you want to learn more about the Syndication program, book a demo at https://insights.snapeda.com/syndication.
About SnapEDA
SnapEDA is a platform used by 1 million professional engineers to design-in components. Are your parts on SnapEDA? Get started with our free InstaPublish service.
Start growing your design wins with powerful analytics insights.
